Selling artwork online shouldn’t mean giving up control, paying high marketplace fees, or competing with thousands of other artists on the same page.
I work directly with artists to build custom WordPress + WooCommerce websites designed specifically to showcase and sell artwork — whether it’s original pieces, prints, or limited editions.
Below are a few examples of artists and studios I’ve worked with to create fully functional online stores that they own and control.
Featured Artist Websites
Gallon.com
A fully custom eCommerce experience built for a professional artist selling high-quality prints and print-on-demand products online.
For Gallon.com, I developed a WooCommerce-powered storefront that allows customers to browse, select, and purchase artwork with ease. The site focuses heavily on visual presentation, ensuring the artwork remains the focal point while still providing a smooth purchasing experience.
In addition to traditional print sales, the site integrates with Printful for print-on-demand products like mugs. This allows the artist to offer additional merchandise with over a 150% markup, without ever handling inventory, production, or shipping.
When an order is placed, it’s automatically sent to Printful, where the product is created and shipped directly to the customer — creating a hands-off revenue stream that runs alongside the core artwork sales.
The backend was built to make it simple for the artist to manage products, expand offerings, and grow revenue without adding complexity to their workflow.
- Clean product layouts
- Optimized checkout experience
- Easy product management for ongoing updates
Selling on Etsy vs Having Your Own Website
Platforms like Etsy, eBay, and even Facebook Marketplace can be great for exposure — but they shouldn’t be your only sales channel. Here’s the reality:
Third-Party Marketplaces
- You pay fees on every sale
- You’re competing directly with thousands of other artists
- You don’t own your customer data
- Your brand takes a backseat to the platform
Your Own Website (Built for You)
- You keep more of your profits
- Your brand is front and center
- You control the entire customer experience
- You build long-term customer relationships
The Best Strategy
Use marketplaces like Etsy and eBay as additional sales channels — not your foundation. Your website should be your home base:
- Where customers learn about you
- Where your full catalog lives
- Where repeat buyers return
Everything else becomes extra traffic, not your main source of income.
JamesDietz.com
A long-standing artist website built to showcase and sell historically detailed artwork.
James Dietz’s site required a balance between storytelling and eCommerce. Each piece of artwork carries historical significance, so the website was designed to highlight both the visual and contextual elements.
The store allows for print sales while maintaining a gallery-like browsing experience.
- Artwork-first design approach
- Integrated WooCommerce store for print sales
- Structured layout for large collections of artwork
Built Specifically for Artists
Every artist sells differently — prints, originals, commissions, limited runs — and your website should support that. I build custom WordPress + WooCommerce websites that:
- Showcase your artwork the right way
- Make purchasing simple for your customers
- Are easy for you to manage long-term
- Grow with your business over time
MilitaryArtPrints.com
A large-scale WooCommerce store built to handle a high volume of artwork and product variations.
MilitaryArtPrints.com was originally built on an outdated platform and required a full migration into WordPress and WooCommerce.
I rebuilt the entire system to support a large catalog of artwork, multiple product variations (sizes, formats), and a more user-friendly shopping experience.
- Clean product layouts
- Optimized checkout experience
- Easy product management for ongoing updates
Are You an Artist Looking to Sell Online?
If you’re currently relying on Etsy or thinking about selling your artwork online, I can help you build a website that puts you in control. Whether you’re just getting started or looking to upgrade an existing site, I’ll work directly with you to create something that fits your style and your workflow.