Billboard Design Project for JTI
While I mostly do web based projects (design, development & 3rd party API integrations), I occasionally get request for graphic needs. This time it was for Jacoby Transportation who has been a long time client of MAjor Designs. They needed a billboard designed to let people know they are hiring bus and van drivers for the upcoming 2021-2022 school year.
JTI wanted to lean into the Looking For You to be a be a Blessing tag line and the original idea also included photographs. After some back and forth with the JTI Team, photos were removed and the tagline was shortened to what you see on the billboard today. They selected two spots through Trone Outdoor Billboard. The first being a 6′ x 12′ spot on RT-30 around Thomasville in York county. The second spot was in New Oxford, PA in Adams county which measured 12′ x 24′.
This was my first billboard project and was quite fun! Some alternate designs that I worked up are below. You can see how the final product came to be.
This was a righteous project and looking forward to the next one! Have a billboard project or a web project that needs tackled? Let me know!